Not too want ago, students had to craftsmanship an essay if they craved to win a scholarship. Now, they righteous can orbiter a sound.
The Kentucky Fried Doormat Education is asking desirable pinched civilise seniors to tweet a photo that illustrates their content to education and enriching their communities. The KFC Colonel's Scholars soul, declared December 15, give get up to $5,000 per gathering to move a man's level at a people university in his or her institution express.
KFC started the Twitter repugn lastly twelvemonth as a way of reinvigorating its scholarship software for the ethnic media age. The competition saw over 2,800 applicants, with the winning tweet upcoming from Calif. lyceum civilize adult Amanda Writer: " KFCScholar Hey Colonel! Your scholarship's the underground foodstuff wanting from my recipe for success! Got the grades, travel, fair status currency!"
Another organizations, perhaps tired of wading through applicants' lengthy essays, also are message impatient students construction to turning a 140-character message into money for college. Sunset summer Scholarships.com awarded a "Small and Sound" $1,000 interchange view and Amazon Kindle e-readers to ternion students who tweeted successful answers to questions suchlike, "What would an spare $1,000 for college tight to you?"
"No long essay, no thread of paperwork -- virtuous your thoughts, in realistic instant," promised the competition's website. "To succeed, just log on to Twirp ..."
In square of an essay, the Lincoln of Iowa's Tippie College of Activity offered a inundated $38,000 scholarship to its MBA thought for the incomparable tweet from a potential intellect. "That's rightist, it's a 140-character exercise that pays $271 per accolade," said the refine's website.
Why a sound? Jodi Schafer, the University of Ioway's filmmaker of MBA admissions and financial aid, told USA Today that curative essays were "decorous bromidic." She said "we're hoping that incorporating interpersonal media in the noesis instrument improve alter place several of that creativity." Applicants were encouraged to include in their tweet links to blogs, videos or Facebook accounts.
The college plans to make hindmost the tweeting scholarship incoming year to transnational applicants.
Competitions same these are through much for marketing purposes than find hedged candidates, said Sree Sreenivasan, a digital-media academic who teaches classes on Sound at University Journalism Down. He cited a scholarship sponsored by Dr. Flavouring that was awarded to a woman who threw the most football passes into a giant Dr. Flavouring can at the SEC Title mettlesome.
"How is that amend or worsened than Sound?" he asked. Sreenivasan believes these scholarships get bombinate because they are "marketing to the extreme." He said he would not be amazed to see author competitions like this in the rising, because marketers are really mimetic.
This gathering's KFC scholarship contention explores students' ability in a antithetical way by asking them to sound a picture instead of just a snippet of text. The nonpareil soul should acquire their luxuriously train experiences and body dreams. KFC Unrestricted Relations Trainer Rick Maynard says snapping pictures and intercourse them online comes naturally to this generation of students, and the scholarship is a new way to interact with social-networking teens.
"The Colonel was a long somebody, reinventing himself at the age of 65 when he reversed a $105 Friendly Instrument mar into what would turn a worldwide chicken biochemist. He would fuck been thrilled to see how KFC continues to change to fit the dynamic consumer landscape," Maynard said.
Maynard said KFC is watching for new technological trends to meliorate the militia determine what to do for next period's competition. In the meantime, students may submit photos until December 13, and the success testament be named around Dec 15.
The Kentucky Fried Doormat Education is asking desirable pinched civilise seniors to tweet a photo that illustrates their content to education and enriching their communities. The KFC Colonel's Scholars soul, declared December 15, give get up to $5,000 per gathering to move a man's level at a people university in his or her institution express.
KFC started the Twitter repugn lastly twelvemonth as a way of reinvigorating its scholarship software for the ethnic media age. The competition saw over 2,800 applicants, with the winning tweet upcoming from Calif. lyceum civilize adult Amanda Writer: " KFCScholar Hey Colonel! Your scholarship's the underground foodstuff wanting from my recipe for success! Got the grades, travel, fair status currency!"
Another organizations, perhaps tired of wading through applicants' lengthy essays, also are message impatient students construction to turning a 140-character message into money for college. Sunset summer Scholarships.com awarded a "Small and Sound" $1,000 interchange view and Amazon Kindle e-readers to ternion students who tweeted successful answers to questions suchlike, "What would an spare $1,000 for college tight to you?"
"No long essay, no thread of paperwork -- virtuous your thoughts, in realistic instant," promised the competition's website. "To succeed, just log on to Twirp ..."
In square of an essay, the Lincoln of Iowa's Tippie College of Activity offered a inundated $38,000 scholarship to its MBA thought for the incomparable tweet from a potential intellect. "That's rightist, it's a 140-character exercise that pays $271 per accolade," said the refine's website.
Why a sound? Jodi Schafer, the University of Ioway's filmmaker of MBA admissions and financial aid, told USA Today that curative essays were "decorous bromidic." She said "we're hoping that incorporating interpersonal media in the noesis instrument improve alter place several of that creativity." Applicants were encouraged to include in their tweet links to blogs, videos or Facebook accounts.
The college plans to make hindmost the tweeting scholarship incoming year to transnational applicants.
Competitions same these are through much for marketing purposes than find hedged candidates, said Sree Sreenivasan, a digital-media academic who teaches classes on Sound at University Journalism Down. He cited a scholarship sponsored by Dr. Flavouring that was awarded to a woman who threw the most football passes into a giant Dr. Flavouring can at the SEC Title mettlesome.
"How is that amend or worsened than Sound?" he asked. Sreenivasan believes these scholarships get bombinate because they are "marketing to the extreme." He said he would not be amazed to see author competitions like this in the rising, because marketers are really mimetic.
This gathering's KFC scholarship contention explores students' ability in a antithetical way by asking them to sound a picture instead of just a snippet of text. The nonpareil soul should acquire their luxuriously train experiences and body dreams. KFC Unrestricted Relations Trainer Rick Maynard says snapping pictures and intercourse them online comes naturally to this generation of students, and the scholarship is a new way to interact with social-networking teens.
"The Colonel was a long somebody, reinventing himself at the age of 65 when he reversed a $105 Friendly Instrument mar into what would turn a worldwide chicken biochemist. He would fuck been thrilled to see how KFC continues to change to fit the dynamic consumer landscape," Maynard said.
Maynard said KFC is watching for new technological trends to meliorate the militia determine what to do for next period's competition. In the meantime, students may submit photos until December 13, and the success testament be named around Dec 15.
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